Vv soft and fluffy! The bread itself had a milky flavour, and was rly moist - the kind that is squashed the moment it gets squished. Enjoyed the gooey earthy cinnamon filling, which was sweet but they didn’t pile on too much so it wasn’t overly sweet 👍🏼 Some parts are more bready with less cinnamon filling. But overall, still liked it enough for a repurchase!!