Matchaya (Icon Village)

Hmm, I thought all along there’s already this option in their regular menu? But nonetheless this is the standard that all Houjicha soft serve should inspire to be; creamy consistency with a bittersweet flavour. At the same time, being a heat-beater to combat the ever presence of the humid weather.
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Matchaya
Address: 12, Gopeng Street, Icon Village, Unit 01-72, Singapore 078877
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Bought a 40 dollar Matchaya gift voucher for my friend's birthday because we can never get enough of this place. Seriously, this place sells the best Matcha/Houjicha soft serve in the entire of Singapore! You have to try it! After eating this, I simply can't be satisfied with any other soft serve because I will demand to have my Matchaya! And plus points for the friendly service of their chatty staff whom never fail to brighten my day with their smiles and eagerness to tell me about their work. They truly care for their business and take pride in churning out creamy yet delicate soft serves that do the flavours justice. I just want to eat all their mystery flavours all day everyday!

📸 Credit: @tiaralim.
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This is my favorite Matchaya's soft serve to date - the Genmaicha and Houjicha Soft Serve. Two roasted fragrance compliment each other really well, even though the genmaicha was also really good on its own!
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This photo is taken by my foodie friend @tiaralim, who could describe her food and dining experience really well. She also has a refined palate that could differentiate between the various dimensions of what we ate. Try reading some of her writing at her IG and you may agree with me that it's concise, punchy, yet elegant!

First time visiting matchaya and decided to go for their soft serve mystery flavour which was Genmaicha (Green tea with roasted brown rice tossed with a dash of matcha). Decided to pair it with houjicha as well and the falvours compliment each other really well!😍

The soft serve was really thick, smooth and had a creamy texture as well. 😋👍

All in all I really loved it and would come back to try their other desserts! :)

Price: $9 (Upsized + mixed flavour)
Even though it's expensive but it's really worth it!!

Between this and the pure matcha flavour, we like this more. Like the matcha's, this is also rich and creamy with an authentic taste of Japanese tea. But one difference won us over - this one has a nutty roasted scent. 💚🍦

Love it!!! I have a sweet tooth, but when it comes to my dessert, I like the sweetness cut to minimal. The slight bitterness of the matcha did an excellent job in balancing the overall sweetness to my kind of sweetness!

Texture wise, creamy and thick, resembling more a gelato texture then soft serve. A gelato queen, I must say this pleases me with taste and texture!

Definitely coming back to try the matcha sesame raved by a girlfriend.

I have never known soft serve can taste so good with the nutty flavour of the houjicha, complemented by the smooth and creamy texture. .
#sgfoodonfoot #exploresingapore #sgfood #sgfoodies #whati8today #iweeklyfood #instafood_sg #foodsg #foodstagram #burpple #mediainvite #cafesg #matchaya #softserve

Houjicha soft serve - It is smooth and creamy with a lovely roasted flavour unique to houjicha. With a crisp buttery cookie on the side and pure houjicha powder sprinkled on top.

Read more: http://www.misstamchiak.com/matchaya/

Mmmmm… Magically dusted with Houjicha powder, this creamy soft serve sure packs a robust punch filled with pleasant roasted tea fragrance. Perfectly harmonized, the buttery biscuit served together also adds texture and does help a little to further balance the intense bitter nutty undertone of Houjicha!
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[Psst: Matchaya is currently serving Matcha Soft Serve till Sunday 7 August ]