Bought it at a small bakery at the HDB block at Jalan Jurong Kechil. Priced reasonably at $1.30 compared to all those breads sold at more well known bakeries. Additionally, this bakery produces a wide range of breads and other food such as waffles and cakes. Very amazing! This bread is soft and fluffy, look at the air in it. The fillings given were sufficient and sweet and I loved it a lot. One of the best yam breads that I have tasted!! Certainly would love to try others they have to offer and its just so affordable and worth it!