When times are bad for the food and beverages industry and restaurants are pushed to innovate, perhaps the fun way is to play with the consumers’ minds.

Swensen’s recently launched their “Fried Chicken” Ice Cream (S$11.80) in a pint, which included two fake drumsticks made of their signature Vanilla ice cream, then heavily coated with crushed crispy cornflakes. For a more balanced flavour, a stick of rolled chocolate could be found in the handheld dessert to act as the leg bone.

Clearly, this was more of an ordinary dessert that seemed pretty amusing to have, especially when I added a serving of the strawberry sauce. Now, didn’t this look like dipping the drumstick into chilli sauce? Just imagine!