Yes, it is very different from normal Kaya. In fact you shouldn't rlly call this Kaya.

The texture is more like custard, but slightly less viscous. The taste is pretty mild, the only thing that comes thru at all is just the coconut, and overall it's very creamy

Tbh if you like your normal Kaya, this is not worth a try. 15bucks for a small jar of watery custard... The taste is really nothing too impressive