I will tell you my fave. So far I am liking the pistachio and the red velvet Nutella. The pistachio is a clear winner among the kids and adults. Those who prefer strawberry cream and jam will like the pink cupcake. If you have a sweet tooth, you will like the strawberry and the chocolate. Personally I prefer the rich nuttiness of the pistachio. The sesame is okay but I suspect those who love it thick like the actual paste will find it average. I remembered liking the sesame alot better when I first bought it. I am not sure why I am neutral this time. I also bought a pack of Matcha madelines but I do not find it that great.