Bizarre but true. However, I have to agree it's a smart move as there will always be a crowd and rental is relatively lower as compared to a retail space in a shopping mall. Is this a recipe for success which will kickstart more entrepreneurs to set up unique stalls in our local hawker centers? The major stumbling block I would say is the right target audience. For example, setting up a frozen yogurt bar in Old Airport Road Food Centre is appropriate as there are many young working adults or students patronizing there on a regular basis. Furthermore, by pricing your large froyo at $5 ($1.95 cheaper than llaollao) is a good tactic and in the long run, Jogurtz can maybe expand their choices of fruits and toppings to better compete with llaollao.
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