I've been eating at the East Coast shop since they opened in 2011 and they have recently opened a branch near my office. Yay! This location is at Havelock II, between people's park ctr and Clarke Quay Central. My usual order is #101, the signature Vietnamese baguette, with additional pate (add $1). The quality of the baguette has dropped over the years (used to be the crustiest available in sg but now it's only semi-crusty). Prices here are also quite steep especially considering that cbd has many good lunch deals (honorable mention to the $9.90++ set lunches at Lucky Saigon nearby) so I hope they do something with the pricing soon. Pho, rice and spring rolls are also available.