That's the slogan and the promise and if I was honest, compare to my fav chicken its very poor standard. But I'm gng to give full marks anyway because of the outstanding branding and as a meal (if I don't treat it as chicken rice) it was 5 stars and thoroughly enjoyable. Chicken was good-portioned and slightly breaded while there was 1 whole Japanese egg! Tip: break the egg to dribble the yolk over the rice as you eat. I only broke the egg at the end and I cldnt pair the rice w the runny yolk!