I had the Yoomie's Purple Rice Yoghurt drink and it is a pleasant change from the Gong Cha/Koi! The yoghurt balanced out taste of the purple rice nicely. The purple rice also made the drink filling such that I actually regretted eating anything before this :P I recommend finding another place to enjoy the drink with friends instead of having it in the store though, the loud sound from the blender drowned could drown out your conversation. And don't come if you're in a rush, your drink takes some time to prepare! But if you have time, the quality is well worth the wait :) Prices range from $5.60 to $7.20, so I would say its comparable to froyo prices (not fair to compare to bubble tea la) but well worth for its quality (again!)