Had read quite a fair bit about their MS Cheeseburger — especially so after their launch of Meatsmith Xpress which has brought upon us their attractive promotions of $10 burgers for self-pickup; would be lying if I said I wasn’t camping out for its launch at Campbell Lane since I usually notice that the promotion happens at the Telok Ayer branch more often.

Found my itchy fingers preordering one via Oddle when I noticed that the $10 promotion is applicable to the Campbell Lane outlet — made a self-pickup since the workplace was near enough; the burger was still warm when I unpacked everything for the photo. There it is; the MS Cheeseburger with the Double Beef Brisket Patties, American Sliced Cheddar Cheese, House Pickles, Burger Sauce and Housemade Potato Buns in full glory. I really liked how the MS Cheeseburger sits between that messy and sinfully good burger without being particularly “informal” — the double beef brisket patty was done with a pinkish centre; especially loved how there weren’t any fatty or veiny bits while the patties are flavourful without being greasy nor gamey. The patty is sufficiently firm to each bite; doesn’t feel crumbly yet maintained juiciness. A cheeseburger isn’t complete without American Sliced Cheddar Cheese; that stark yellow, melted goodness provides just that right level of savouriness without overpowering the patty, while the pickles carries a refreshing crunch and a tangy note to neutralise all that meatiness — the burger sauce seemingly also carried a slight tanginess (Worcestershire Sauce?) that gives a slight contrast. And those Potato Buns — really liked how these were sufficiently dense and not too airy; still had that fluff” and still soft without feeling limp. Opted for the addition of smoked bacon at $3 extra because I wasn’t quite ready to pay an add-on if $8 for fries — a great addition since I loved that sort of crisp, savoury bacon that it is here.

Grabbed the usual Kopi from Generation Coffee since Tekka Market since it was just a stone’s throw away from Meatsmith. And yes, I did pick-up and finished eating lunch within an hour — just so if you are wondering.

Its needless to say how Meatsmith Xpress’s MS Cheeseburger has gotten quite the hype over social media these days — I couldn’t agree further; perhaps one of the top few cheeseburgers I have had thus far. Loved it’s handy size, whilst being easy to eat yet refined — nothing too messy despite its sinful looks. Truth to be told; I am actually quite stoked to try the other burgers that they have on the $10 self-pickup menu now — perhaps one of the things we ought to appreciate with dine-ins not being an option …