This is a soft and fluffy bread with a nice, thick, chewy, slightly burnt (in a good way) crust. The matcha taste is subtle but fragrant, and I liked how the white chocolate isn’t in chunks but is instead mixed into the dough, so the taste is again subtle instead of being overly sweet.

My only gripe with this is the size. It’s too huge for breakfast, but half a slice is too small. It’s a very minor issue but it’s because of the size that I have not bought this for 3 years despite loving it and passing by the store every day.