For one, they really don’t skimp on the matcha; not in the bread dough, and definitely not in the oozy flowy custard. It’s rich, it’s got matcha’s characteristic bitterness, and it’s sweetened just right. The bread’s as fluffy as it’s moist and tender-crumbed, the perfect canvas for that thick custard filling. Psst, I hear today’s the National Doughnut Day and yes this ain’t one but I’ll tell y’all it beats some bombolonis I’ve had out there.