Apart from this outlet, I've been to the ones at ION, Plaza Singapura, JCube and Bugis. They don't always deliver in terms of quality and taste but I always find myself a willing patron of this chain of restaurants because 1. My weakness is sushi 2. They do have stuff on the menu which aren't too conventional and which I'd gladly order. 3. It's averagely priced, serve rather fresh sashimi, and plus, the people whom I've dined with here so far are people who love Jap food (seriously, who doesn't??) and so makes the experience twice as awesome :) that said, I'm always open to dining at different Japanese restaurants but Itacho just seems to be the one that comes to mind whenever I need my sushi-fix, you know?